Services — Repositioned
What We Do

Three ways to move you FROM OVERLOOKED
TO UNDENIABLE.

Every engagement starts with a conversation. From there, we go as deep as your situation demands — whether that’s a fast diagnostic, a full repositioning strategy, or having us write every word.

Who it’s for
Independent consultants and professional service firms who are great at their work but struggling to communicate it.
What we don’t do
We don’t run ads, manage social media, or do general marketing. We do one thing — positioning — and we do it properly.
How to start
Every engagement begins with a free 30-minute conversation to confirm whether we’re the right fit for each other.
Our Services
Service 01
See what you can’t POSITIONING AUDIT
Starting Point

Before you can fix your positioning, you need to see it clearly — from the outside. The Positioning Audit gives you an honest, forensic look at how your business appears to potential clients right now: what signals you’re sending, where you’re blending in, and where your hidden competitive advantages are hiding in plain sight.

Most professional service providers are far better positioned than they realise — they just can’t see it because they’re operating inside it. This audit changes that.

Full review of your current positioning across all client-facing touchpoints
Competitive landscape analysis — what your market actually looks like from a client’s perspective
Identification of your three most significant positioning gaps and blind spots
A written audit report with specific, prioritised recommendations
A debrief session to walk you through findings and answer questions
01
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Service 02
Own your corner of the market REPOSITIONING STRATEGY
Core Engagement

The Repositioning Strategy is where the real shift happens. This is a deep-dive engagement that takes you from where you are today — likely too broad, too generic, or too easily compared — to a sharply defined market position that makes the right clients feel like you were built specifically for them.

We work through your ideal client profile, your competitive context, your unique methodology, and the specific problems you solve — then build a positioning framework that becomes the foundation for every client conversation, proposal, and piece of content you create.

Ideal client profile — who you serve best and why they choose you
Positioning statement and market niche definition
Core differentiation framework — what makes you the obvious choice
Messaging hierarchy — your primary, secondary, and proof messages
Touchpoint application guide — how to communicate your position at every stage of the client journey
30-day activation plan to bring your new position to market
02
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Service 03
The words, written for you DONE-FOR-YOU MESSAGING
Full Service

Knowing your position is one thing. Expressing it in language that resonates, converts, and sounds authentically like you is another. Done-for-You Messaging takes everything we’ve developed in the Repositioning Strategy and turns it into the actual words you’ll use — on your website, in your LinkedIn profile, in proposals, and in conversations.

This isn’t generic copywriting. Every word is built on your positioning strategy, written to speak directly to the clients you’re trying to attract, and refined until it feels completely right.

Full website copy — home, about, services, and contact pages
LinkedIn profile rewrite — headline, about section, and featured content
Credentials and capability statement for proposals and pitches
Elevator pitch and verbal positioning scripts for networking and referral conversations
Two rounds of revisions and a final delivery session
03
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How They Fit Together

Each service builds on the last. START WHERE YOU ARE.

01
Audit First
If you’re unsure where the problem is, start with the Positioning Audit. It gives you clarity before you commit to anything bigger — and often reveals the answer is simpler than expected.
02
Then Strategise
Once we know where you stand, the Repositioning Strategy builds your new position from the ground up. Most clients come directly to this if they already know their positioning isn’t working.
03
Then Activate
Done-for-You Messaging is the final layer — turning strategy into the actual words that go out into the world. It’s always built on the strategy work, never in isolation.
Our Promise

We don’t start writing until the strategy is right.
We don’t call the strategy done until it’s honest.
And we don’t consider it a success until
your clients feel it too.

Not Sure Where to Start?

One conversation will
tell you exactly where to begin.

We’ll listen to where you are, ask the right questions, and tell you honestly which service — if any — is the right fit. No pressure. No jargon. No pitch.

Start with a free 30-minute conversation

Let’s Talk →

hello@repositioned.com.au  ·  repositioned.com.au  ·  Brisbane, Australia